Printing is still considered powerful, though it may seem like it is a thing of the past, it is still considered powerful. Here are some reasons why:
Tangibility – There are some people such as myself that always prefer to read something when reviewing from paper. This sensation maybe the drive that people have to still want and find printed collaterals. Though going digital, for me, is the best way to go this 2022; printing is still a useful medium.
Breather – The digital advancement of todays age has enabled various company’s to execute online related activities for their own benefits. Yes, it’s nice, but since anyone can go online and say whatever they want, it can be suffocating. With regards to that, passing around printed collaterals can be the breathe of fresh air that everyone need.
Trustworthy Content – Many articles expresses the same information regarding demographics (Including Millennials/Gen z) still prefer printed materials. The reason for this is because there are printed materials such as brochures, newspapers, etc… for the users convenience. On the other hand, print media are a little bit invasive since it pops up to a users leisure time (e.g. scrolling through Facebook).
Since the decline of the industry due to the pandemic, most people lost hope. But, you have to understand that every promotional activity is important and can be of use. Is Printing really Dead? No Sir! From formal meetings to promotional activities, printing may be viewed useful.
